Web Hosting and Domain Registration

Think Before You Choose Your Domain Name

GeniusWebMind

Choosing a domain name is an important part of the overall marketing process and should not be taken lightly. Make sure your domain name represents your company, product and image, and you’ll be setting a great foundation for future sales. Here are some tips that can help you to choose the right domain name.

Don’t use Hyphens – The use of hyphens in the domain name can turn people to other sites that are similar to yours. There are chances where, the customer will think of the website name, but not URL of the website. For example, if your domain name is your-name.com, your customers will get confused with your-name.com and yourname.com. So it’s better to keep the domain name very short and clear without hyphens.

Use Keyword – Using your top keyword can help you to get more traffic in your website. Search engines love the domain names with keyword, and so do real live visitors. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.

Keyword in your domain name – The key is to look for names for your product domain that people will be searching for. Think about the keywords that a potential customer will choose while he enters into a search engine. With a little research, you can find out what people are looking for. Do know your target audience. Choose domain names that are appropriate for them. Depending on who you are targeting this could mean choosing names that sound sincere, cool, current, active, professional, or that use keywords from the industry

Keyword filled domain name – When search engine users query some keywords or key phrases, search engines will scan through all web pages including the URL (where the domain name sits) for the queried keywords, then return lists of results and rank those web pages according to their relevance and importance. 

That said, embracing your domain name with queried keywords will add some weight to the relevance of topic being searched for, and this may result in your web page getting ranked a few hundred positions higher than those whose web pages’ URL do not contain the queried keywords. If your domain is having keyword, then it’s likely to get higher rank in this search.