Podcasts

Increase your brand with a Podcast

Luckily today with the help of the internet there are many free ways of building an established brand online. Right now I would like to engage to you about how you can build a brand online by Podcasting.

Podcasts are audio MP3 files that are created by both professionals and amateurs to deliver audio content. Think of a podcast as “audio on demand”. There are many benefits to a podcast listener. The biggest one is the convenience factor. It’s very easy to download a podcast, load it up on an mp3 player or iPod and listen to it whenever you want. 

That being said, more and more people today are downloading podcasts from the internet and listening to them as alternatives to radio and other types of audio media then ever before. So here is where you come in. Why not create a podcast yourself?

By making one, you put yourself out there to specific prospects. This will help you make brand awareness and recognition. Make a podcast is very simple and the costs are next to nothing. You will need the following items to create a podcast.

1. A Mac or a PC.

2. Microphone. I recommend the Blue Snowball. You can grab one online for around $100.

3. The Audacity software which is available at audacity.sourceforge.net.

4. An account on a podcast directory site or iTunes so you can upload your podcast.

These are the minimum requirements to put a podcast online. There is nothing else to it unless you want to be extra creative.